Bertrand cesvet bio
I am a Canadian business leader, with a strong track record in the fields of branding, creative management, marketing and international business.
Biography: Bertrand Cesvet is former chairman and senior partner at commercial creativity firm Sid Lee. A trained economist, Bertrand earned an MBA from McGill..
Bertrand Cesvet is chairman and senior partner at commercial creativity firm Sid Lee.
A trained economist, Bertrand earned an MBA from McGill University in 1990.
Shortly after, he joined Mercer Management Consulting as a strategic consultant where he worked on introducing relationship-marketing strategies to Canada, the U.S.
and Europe. With Sid Lee for the past 14 years, Bertrand’s extensive experience and expertise in strategic and creative marketing has benefited such top-tier brands as adidas, Red Bull, Cirque du Soleil, Dom Perignon, Carlsberg Brewery, Volkswagen and Dell.
In addition to overseeing Sid Lee’s international operations, Bertrand serves as the head strategist for the agency’s impressive portfolio of clients.
He has played a key role in the agency acquiring world-class mandates and has been fundamental in forging a strong and lasting relationship between Sid Lee and Cirque du Soleil. Passionate about making Sid Lee shine on the international stage, Bertrand ha